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A red sports car parked on a lawn with several other luxury cars in the background, near a large, rustic building surrounded by trees.

The Geneva Supercar Show: A Celebration of Excellence

21 July 2024


The Geneva Supercar Show, held from July 6 to 9, 2023, marked its inaugural event in the heart of Switzerland. This new celebration of luxury automobiles was a dream come true for car enthusiasts, showcasing unique, innovative, and technologically advanced creations. Among the distinguished attendees were the founders of ALANDIUM, who received a prestigious invitation to this exclusive event, held at the stunning Domaine du Grand Malagny.

A bright red sports car with a sleek, aerodynamic design, photographed from the front, displayed outdoors on a grassy area with trees in the background.

A New Celebration of Automotive Excellence

For the first time, the Geneva Supercar Show brought together the finest in luxury and performance vehicles. Set against the backdrop of the beautiful Domaine du Grand Malagny, a property owned by the Franck Muller group, the event was a haven for lovers of exquisite car design and engineering. The show's goal was clear: to present the public with the most unique and cutting-edge automobiles the industry has to offer.



A vibrant blue hypercar with an aggressive design and prominent rear wing, displayed under a tent at an outdoor event.

Drawing Inspiration from Automotive Excellence

The Geneva Supercar Show 2023, held from July 6 to 9 at the picturesque Domaine du Grand Malagny, showcased a stunning array of luxury and high-performance vehicles. Among the standout cars were the Czinger 21C, the first hypercar designed using 3D printing and AI, the futuristic Alpine A4810 concept, and the Kimera EVO37, a modern recreation of the iconic Lancia 037 rally car with a striking Martini livery. The event, set against a beautiful natural backdrop, featured a diverse selection of cars from various manufacturers, making it a must-visit for automotive enthusiasts and luxury aficionados alike.

The ALANDIUM founders and chief designer immersed themselves in this world of automotive excellence, seeking inspiration from the innovative designs and superior craftsmanship of these supercars. The sleek lines, bold color schemes, and high-performance materials observed at the show will undoubtedly influence future ALANDIUM watch designs. This fusion of automotive and horological artistry promises to elevate ALANDIUM's timepieces to new heights of style and sophistication.


ALANDIUM`s Commitment to Excellence

The brand's participation in this prestigious event highlights its dedication to excellence and its ability to stand shoulder to shoulder with the most revered names in luxury and innovation. ALANDIUM’s journey is one of passion, precision, and the relentless pursuit of perfection—qualities that promise a bright and influential future in the world of luxury watches.

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