Barugzai Motors is known for redefining high-end automotive customization, offering bespoke luxury conversions for discerning clients. When they envisioned a unique, premium accessory to complement their limited-edition V-Class series, they partnered with Alandium — a leading private label watch manufacturer.
Barugzai wanted to offer something more than just a key fob or branded merchandise. Their vision was to create a private label watch that embodied their commitment to performance, prestige, and design. The timepiece would serve as a luxury gift included with every limited edition V-Class unit.
We worked closely with Barugzai’s team to align their aesthetic identity with horological design. The custom watch featured a dial inspired by performance gauges, a polished black and silver case echoing their signature vehicle finishes, and subtle Barugzai branding on the rotor and caseback.
Only 10 watches were produced—each numbered and delivered in custom packaging tailored to the V-Class aesthetic. The exclusivity not only heightened the perceived value but also matched the rarity of the vehicle collection.
In the luxury automotive space, brand storytelling is everything. A private label watch offers clients a tangible, wearable extension of that story. It’s more than a product—it’s a conversation piece, a reminder of a powerful purchase, and a brand touchpoint that lives far beyond the road.
As a private label watch manufacturer, Alandium specializes in delivering fully customized timepieces for companies across automotive, real estate, finance, and lifestyle sectors. Our end-to-end process ensures every watch is crafted with purpose and precision.
The Barugzai collection demonstrates how a private label watch can elevate a brand experience. Through craftsmanship, design fidelity, and strategic exclusivity, we helped Barugzai transform luxury automotive ownership into a multi-sensory journey.
It all began in June 2022. A private invitation from Franck Muller, the famous watchmaker known for his...
It all began in June 2022. A private invitation from Franck Muller, the famous watchmaker known for his mix of watchmaking artistry and automotive style, started an extraordinary journey that would become ALANDIUM.
Explore how ALANDI's legacy in tuning excellence shapes ALANDIUM's horological innovations
Explore how ALANDI's legacy in tuning excellence shapes ALANDIUM's horological innovations
The Geneva Supercar Show, held from July 6 to 9, 2023, marked its inaugural event in the heart...
The Geneva Supercar Show, held from July 6 to 9, 2023, marked its inaugural event in the heart of Switzerland. This new celebration of luxury automobiles was a dream come true for car enthusiasts, showcasing unique, innovative, and technologically advanced creations. Among the distinguished attendees were the founders of ALANDIUM, who received a prestigious invitation to this exclusive event, held at the stunning Domaine du Grand Malagny.